Monday, July 27, 2009

Let's Hear It for the Dogs! Brooklyn Cyclones Host "Bark in the Park" Day, August 26

The Mayor's Alliance for NYC's Animals and Maddie's Fund Invite New Yorkers to Attend Their Pet Adoption and Low-cost Microchipping "Hit" August 26 at KeySpan Park

NEW YORK, NY – Monday, July 27, 2009 – On Wednesday, August 26th, the Brooklyn Cyclones invite canine lovers to bring their dogs to the annual "Bark in the Park" baseball game at KeySpan Park in Brooklyn. Baseball fans and their canine friends will have the opportunity for an exciting "dogs day" of fun as the Cyclones play against the Vermont Lake Monsters. Sponsored by the Mayor's Alliance for NYC's Animals and Maddie's Fund, the Pet Rescue Foundation, the event will feature "Maddie," Maddie's Fund's 6-foot Miniature Schnauzer mascot (great for photos with the kids) and an agenda of dog-friendly events dedicated to help promote the initiatives of the Mayor's Alliance, including pet adoptions, low-cost ($25) microchipping, and ballpark specials featuring Weiner Wednesdays, offering Bark in the Park guests buy one, get one free hot dogs.

The Mayor's Alliance for NYC's Animals has arranged for two of its participating shelters — Animal Care & Control of NYC and Animal Haven — to bring dogs and cats for adoption. The adoption vans will be parked outside the ballpark from 3:00 p.m. until 8:00 p.m. (rain or shine). The Mayor's Alliance also will offer low-cost ($25) microchipping for dogs and cats to the public and ballpark guests from 3:00 p.m. until 9:00 p.m. Microchipping provides pet owners with an effective means of increasing the chances of finding their pet if he or she becomes lost. It involves inserting a tiny capsule about the size of a grain of rice under the loose skin on the back of your pet's neck with no more discomfort than a vaccination.

The game begins at 7:00 p.m., but ticket holders and others interested in adopting a pet or having their pets microchipped are encouraged to arrive early. Watch the Maddie's Fund mascot fire up the crowds, pose for photos with kids, and toss out the ceremonial first pitch at 6:35 p.m. The bleacher section of the stadium will be reserved for those who bring their pooches to the game.

"We are delighted to take part in this fun-filled canine-friendly event for the second straight year," said Jane Hoffman, President of the Mayor's Alliance for NYC's Animals. "It's a wonderful example of the kind of community involvement that can make a tremendous difference in the lives of homeless animals by increasing their visibility in the public eye."

"The Mayor's Alliance, Maddie's Fund, and the Cyclones share the goal of fostering positive family experiences," said Brooklyn General Manager Steve Cohen. "By teaming up for Bark in the Park, we hope to connect pet lovers and baseball fans for an exciting day of family fun."

Buy tickets online, by phone at (718) 507-TIXX, or at the KeySpan Park ticket windows.

How to get there: KeySpan Park is located on Surf Avenue between West 16th and 19th Streets. Belt Parkway is the nearest main thoroughfare (passenger cars only). Coney Island attractions are well marked from every approach. Subways (elevated at that point of the line) include the Q, F, D, and N lines. For information on alternate stops, visit the MTA website.

Photos Available: Colorful and adorable high-resolution images of adoptable animals in "Adopt Me" vests with Maddie, the Maddie's Fund mascot.

Photo Opportunities: Maddie's Fund mascot and adoptable dogs wearing "Adopt Me" vests on home plate.


About the Mayor's Alliance for NYC's Animals

The Mayor's Alliance for NYC's Animals, Inc., founded in 2002 and powered by Maddie's Fund®, The Pet Rescue Foundation, is a coalition of more than 150 animal rescue groups and shelters that are working with the City of New York to find homes for every cat and dog in the city who needs one. For more information about the Mayor's Alliance, its participating organizations and pet adoptions, please visit the Mayor's Alliance website at

About Maddie's Fund

Maddie's Fund®, The Pet Rescue Foundation, is a family foundation funded by Workday and PeopleSoft Founder Dave Duffield and his wife, Cheryl. Maddie's Fund is helping to create a no-kill nation where all healthy and treatable shelter dogs and cats are guaranteed a loving home. To achieve this goal, Maddie's Fund is investing its resources in building community collaborations where animal welfare organizations come together to develop successful models of lifesaving; in veterinary colleges to help shelter medicine become part of the veterinary curriculum; in private practice veterinarians to encourage greater participation in the animal welfare cause; and in the implementation of national strategies to collect and report shelter statistics. Maddie's Fund is named after the family's beloved Miniature Schnauzer who passed away in 1997. (


Press Contact

Carrie Hyman, M. Silver Associates

Phone: (212) 754-6500 x245


Jessica Del Guercio, M. Silver Associates

Phone: (212) 754-6500 x237



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