FOR IMMEDIATE RELEASE

Tuesday, June 7, 2005

Meow Mix Offers 250 People a Free Year of Cat Food to Help Spur Cat Adoptions in New York

Will Give a One-Year Supply to People Who Adopt from Mayor's Alliance for NYC's Animals Participating Organizations

New York, NY – June 7, 2005 – In response to New York City's commitment to end the killing of adoptable cats simply because they do not have a home, The Meow Mix Company is taking steps to encourage cat adoptions by donating food to people who adopt a cat from participating NYC animal shelters and rescue groups. The announcement comes following recent reports that Animal Care and Control of NYC may be forced to increase the number of cats euthanized due to a surge in their shelters' population.

Between now and August 31st, the first 250 people who adopt a cat from any animal shelter or rescue group within the city's five boroughs that is a member of the Mayor's Alliance for NYC's Animals will receive a free one-year supply of Meow Mix. Adopters simply mail a copy of their adoption contract to Meow Mix's corporate office, and they will receive the year's worth of free coupons.

The 85-plus participating organizations of the Mayor's Alliance for NYC's Animals, which include Animal Care & Control of NYC, are working toward the day when no New York City cat or dog is killed simply because he or she does not have a home. Increasing adoptions from shelters and rescue groups is a key element in achieving that No-Kill goal.

"As a cat owner myself, it breaks my heart to see cats being euthanized because they can't find a loving home," said Richard Thompson, CEO and Top Cat of The Meow Mix Company. "We're hoping that by calling attention to this problem and providing an added incentive for people to adopt, we can help save lives."

People interested in adopting cats from a Mayor's Alliance member organization and taking advantage of Meow Mix's special offer can locate a participating shelter or rescue group, including Animal Care & Control of NYC, by visiting www.meowmix.com/nycshelters.

About Meow Mix: The Meow Mix Company, headquartered in Secaucus, NJ, is the maker of Meow Mix® brand cat food. Meow Mix varieties include Original Choice, Seafood Medley, Hairball Control Formula, Indoor Formula and Kitten Formula. In July, The Meow Mix Company launched its line of wet cat food varieties that includes Hook, Line and Sinker; What's the Catch?; Upstream Dream; Deep Sea Delight; Gobbliscious; Cluck-a-Doodle-Doo; and Fillet Meow. In addition, the Company also manufactures and markets Alley Cat® brand dry cat food. Both are leaders in their segments of the dry cat food category.

Contact:

Keith Fernbach

Grand Central Marketing

(212) 253-8777

keith@grandcentralmarketing.com

For more information on the Mayor's Alliance for NYC's Animals, click here.

To see a list of Alliance Participating Organizations (APOs), click here.

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