New year’s resolutions to improve your world, and make the world a better place for animals.

The Girl Scout Silver Award is the highest honor a Cadette can achieve. It involves a team of Girl Scout Cadettes focusing on an issue they care about, learning the facts, and taking action to make a difference. So when the Cadettes in Troop 41425 in Clark, NJ, undertook their Silver Award project, they decided to create cage comforters for …

Girl Scout Troop Teams Up with Mayor’s Alliance to Deliver Cage Comforters to Shelter Animals Read more »

Longtime Mayor’s Alliance for NYC’s Animals volunteer, Nick Kavanagh — a familiar face at many past Alliance events — is helping animal shelters and rescue groups gain greater traction from their Facebook outreach. Nick and his colleague, Alexa Millstein, work at Facebook, where this tech-savvy “dynamic duo” developed a special program to provide free advertising to pet adoption groups active …

Volunteers Direct Facebook Ads to Help Homeless Pets Read more »